Patients

Life with Osteoporosis: the untold story

Life with Osteoporosis: the untold story

Osteoporosis is often referred to as ‘the silent condition’. It’s time to break the silence. It is estimated that around 3 million people in the UK have osteoporosis, a condition which can devastate lives and rob people of their independence, mobility and quality of life. The National Osteoporosis Society commissioned Alterline to undertake the largest UK study of what life…
Working with Alterline to embed patient-centricity

Working with Alterline to embed patient-centricity

As patient-centricity becomes increasingly important to the pharmaceutical business model, methods that enable deeper and more personal connections to patients’ lives are crucial. Alterline is a specialist, qualitative research consultancy working to embed patient-centric practices. Our approach is based upon a fundamental principle: patients are first and foremost people; people who live complex, emotional and demanding lives. True patient-centricity means…
‘Meningitis and Me’: new findings on the devastating impact of the disease inform strategic vision

‘Meningitis and Me’: new findings on the devastating impact of the disease inform strategic vision

It is estimated that around 500,000 people in the UK have had meningitis, an infectious disease that can kill within hours and for those that survive, the after-effects can be devastating and lifelong. We worked in partnership with the charity Meningitis Now, the founder of the UK meningitis movement, to undertake an extensive and ground-breaking study to uncover the impact of…
Life story interviewing: Defining successful patient drug outcomes

Life story interviewing: Defining successful patient drug outcomes

Life-story interviewing is a technique that provides a holistic understanding of patients’ lives, from birth to current day. The benefits of life story interviewing Explores a person’s individual experiences within a macro-historical framework (their life-history) Combines an understanding of both the psychological and sociological aspects of people’s lives (their internal thoughts and feelings as well as their environment and context)…
Evidence and engagement drive new strategic direction for National Osteoporosis Society

Evidence and engagement drive new strategic direction for National Osteoporosis Society

Since it was founded in 1986 the National Osteoporosis Society has come on an amazing journey and achieved a great deal for the awareness, diagnosis and treatment of osteoporosis in the UK. Approaching their 30th anniversary, the charity commissioned Alterline to support the development of a new strategic direction to ensure the organisation tackles the need and achieves impact into…
Mobile ‘selfie’ video studies: Getting closer to patient’s daily lives

Mobile ‘selfie’ video studies: Getting closer to patient’s daily lives

Research that incorporates mobile video, generated directly by participants is a powerful way to access the daily lives of patients around the world. The benefits of mobile video methods When using mobile video methods, we have found: We capture a more personal and intimate glimpse into patients lives as they can reflect and confide at their own pace without the…
Taking away anxiety for children using mental health services for the first time

Taking away anxiety for children using mental health services for the first time

When we spoke to young people using child and adolescent mental health services (CAMHS) in Trafford as part of our work around patient experience we were struck by how nervous they were before their first appointment. Often, the anxiety was made worse because they didn’t know what to expect – will I be lying on a couch talking about my…
Understanding unnecessary visits to A&E

Understanding unnecessary visits to A&E

West Hampshire Clinical Commissioning Group (CCG) like many CCGs is keen to reduce the number of “unnecessary” visits to accident and emergency (A&E) departments across the region and decided to design a communications campaign based on an improved knowledge and understanding of patient behaviour. Some initial exploratory work helped the CCG identify a number of sub-groups who were making “unnecessary” visits…