Marketing

Understanding unnecessary visits to A&E

Understanding unnecessary visits to A&E

West Hampshire Clinical Commissioning Group (CCG) like many CCGs is keen to reduce the number of “unnecessary” visits to accident and emergency (A&E) departments across the region and decided to design a communications campaign based on an improved knowledge and understanding of patient behaviour. Some initial exploratory work helped the CCG identify a number of sub-groups who were making “unnecessary” visits…